In the Press - Fresh Midwest

Farm-fresh produce delivered to your door? Because of COVID-19, a growing number of services are offering just that.

Chicago Tribune
By Alexia Elejalde-Ruiz | October 27, 2020

Fresh Midwest, a company launched by the family that owns Midwest Foods and Edible Cuts, home-delivers fresh meat and produce as well as snacks prepared in-house and meals and meal kits developed in partnership with restaurants.

It serves ZIP codes located between Kenosha, Wisconsin, and Chicago’s Lincoln Park neighborhood, but plans to expand throughout the region, south to Indiana, by the end of March.

Food & Beverage Magazine
October 29, 2020

Fresh Midwest, the new premier online fresh food and meal delivery providing locally-grown produce and chef-driven meal solutions, announces its launch to begin in the northern Chicagoland market from Kenosha, WI through the Lincoln Park neighborhood. The company plans to expand throughout the Chicagoland market in early 2021.

Grocery Dive
By Jessica Dumont | October 28, 2020

While Fresh Midwest is entering a crowded grocery market in Chicago, its local roots and affiliation with Peapod alumni offer more advantages than the typical online startup.

In the launch announcement, the company touted its affiliation with Peapod co-founder Thomas Parkinson, who said the new e-grocer is "delivering a need for fresh food to consumers' homes on the day and time they want it." Fresh Midwest has also hired two longtime Peapod executives — Tony Stallone, who will be Fresh Midwest’s chief merchant and "food guy," and Mary Rose Neises, who will be the company’s marketing lead.

Progressive Grocer
By Jenny McTaggart | October 27, 2020

Twin brothers Patrick and Mike Fitzgerald are using their experience as wholesale produce distributors to launch an online fresh food and meal delivery providing locally grown produce and chef-driven meal solutions. Known as Fresh Midwest, the new service will begin in the northern Chicagoland market from Kenosha, Wis., through the Lincoln Park neighborhood, and is set to expand throughout the Chicagoland market in early 2021.

WGN Radio
By Jon Hansen | December 29, 2020

Patrick Fitzgerald, co-founder of Fresh Midwest, joined Jon Hansen, filling in for Bob Sirott, to talk about their Holiday Gift Boxes and seasonal dinners from Wildfire, a Lettuce Entertain You Enterprise. Customers can place holiday orders now through the New Year for next-day delivery on www.freshmidwest.com, or the Fresh Midwest App, with expanded delivery to include Northwest suburbs throughout the Chicagoland area.

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Fresh Midwest app delivers ‘nostalgic’ Thanksgiving dinners

Chicago Star Media
November 11, 2020

Thanksgiving diners can enjoy this year’s feast by simply heating a meal prepared in the kitchen of Wildfire Restaurant and delivered to homes via the new Fresh Midwest app.

Providing locally-grown produce and chef-driven meal solutions, Fresh Midwest is focusing on “nostalgic” dishes for this year’s holiday, prepared in the Wildfire Restaurant kitchen located at 159 W. Erie.

Progressive Grocer
By Bridget Goldschmidt | November 10, 2020

Newly launched online fresh food and meal delivery service Fresh Midwest has rolled out Thanksgiving dinners from Wildfire, a Lettuce Entertain You restaurant. Customers can place their orders now through Tuesday, Nov. 24 on the Fresh Midwest website, the App Store and Google Play. Supplies are limited.

“We are thrilled to bring the quality and preparation of the Wildfire kitchen to Fresh Midwest’s holiday dinner offerings,” said Joe Decker, executive chef and partner at Chicago-based Wildfire.

Chicago Food Magazine
November 9, 2020

Fresh Midwest, a new online fresh food and meal delivery providing locally-grown produce and chef-driven meal solutions, which launched in October, announces Thanksgiving meal solutions with holiday dinners from Wildfire, a Lettuce Entertain You Enterprise. Customers can place their orders now through Tuesday, November 24 on www.freshmidwest.com, the App Store and Google Play. Thanksgiving holiday meals are limited.

With a focus on nostalgic Thanksgiving dishes, Fresh Midwest offers three complete holiday dinner options from Wildfire. For families of any size, holiday meals are available to order for immediate delivery through Wednesday, November 25. Prepared by the restaurant’s own kitchen, holiday meals come with heating instructions for customers to enjoy the restaurant experience at home.

Yahoo!
By Alexia Elejalde-Ruiz | October 29, 2020

CHICAGO — The pandemic-driven decline in dining out has had a silver lining for home cooks: The high-quality produce and meats typically destined for restaurants are increasingly finding their way to people’s kitchen tables.

Now one of Chicago’s top restaurant produce distributors is using its muscle to deliver fresh foods to consumers’ doorsteps, bringing a heavyweight to a growing movement to bypass grocery stores and give shoppers direct access to high-quality farm products.

Specialty Food Association
October 28, 2020

Patrick and Mike Fitzgerald, brothers who grew up working at family-owned Midwest Foods, have launched a new online fresh food and meal delivery service called Fresh Midwest, reports Progressive Grocer. The service, which offers locally grown produce and chef-driven meal solutions, will begin in the northern Chicagoland market from Kenosha, Wis., through the Lincoln Park neighborhood, and is set to expand throughout the Chicagoland market in early 2021.

Food Logistics
October 28, 2020

Fresh Midwest announces its launch to begin in the northern Chicagoland market from Kenosha, WI through the Lincoln Park neighborhood. The company plans to expand throughout the Chicagoland market in early 2021.

Twin brothers Patrick and Mike Fitzgerald, Creators and Co-Owners of Fresh Midwest and natives of Chicago’s North Shore, grew up with a respect for the food business. They garnered longstanding relationships with industry fresh food leaders and innovators through their Chicago-based Midwest Foods, a second-generation, family-owned business of eight brothers and sisters. It continues to be one of the most prominent wholesale produce distributors in the entire Midwest for more than 50 years.

Fresh Plaza
October 28, 2020

Twin brothers Patrick and Mike Fitzgerald, Creators and Co-Owners of Fresh Midwest and natives of Chicago’s North Shore, grew up with a respect for the food business. The brothers gained admiration for a different aspect of the business through Mike’s friendship with Thomas Parkinson, Co-Founder of Peapod. The integration of their mutual appreciation for “fresh” and the value of an online store inspired Patrick and Mike to introduce the best of fresh foods to the marketplace.

MSN
October 28, 2020

The pandemic-driven decline in dining out has had a silver lining for home cooks: The high-quality produce and meats typically destined for restaurants are increasingly finding their way to people’s kitchen tables. Now one of Chicago’s top restaurant produce distributors is using its muscle to deliver fresh foods to consumers' doorsteps, bringing a heavyweight to a growing movement to bypass grocery stores and give shoppers direct access to high-quality farm products.

Winsight Grocery Business
By Kristina Peters | October 27, 2020

A new online fresh food and meal delivery provider is launching in the northern Chicagoland market, filling a void created by Peapod’s Chicago departure earlier this year.

Formed in March 2020 by Midwest Foods and Peapod veterans, Fresh Midwest is offering locally-grown produce and chef-driven meal solutions from Kenosha, Wis., through Chicago’s Lincoln Park neighborhood, with plans to expand throughout the Chicagoland market in early 2021.

Retail Leader
By Jenny McTaggart | October 27, 2020

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